Time to market: Competition for a place in the market

Friday, April 16, 2021

Time to market: Competition for a place in the market

Timing and opportunity are the key to success in a digital age where tomorrow may already be too late, Time to market (TTM) is the ability to execute from the moment we detect a problem until we bring its solution to market.

Timing and opportunity are the key to success in a digital age where tomorrow may already be too late, time to market (TTM) is the ability to execute from the moment we detect a problem until we bring its solution to market.

The delay in the development of a product can turn a novel idea into something outdated, that is where time becomes critical to avoid giving an advantage to the competition.

Antit es una empresa a la vanguardia del desarrollo FinTech ofreciendo productos ¬†innovadores, ¬†vers√°tiles y competitivos en un mercado que exige reinventarnos constantemente para sobresalir ante una transformaci√≥n digital que cada vez va m√°s r√°pido.‚Äć

Minimum Viable Product  (MVP) la apuesta disruptiva  del mercado

Asimismo,  para lograr el objetivo de TTM las FinTech hacen uso de los MVP que les permite no esperar a tener un producto totalmente acabado para venderlo, sino que este tendrá las características básicas que les permita testear y mejorar el producto al mismo tiempo que se posiciona en el mercado.

Por consiguiente, el equipo con el que cuenta una FinTech es primordial bajo el liderazgo de un CEO que acelerará los procesos de producción, haciendo uso de las Tecnologías de la Información y la Comunicación (TIC) alcanzando ventajas competitivas notables.

‚ÄúDesarrollamos sus productos a corto plazo a trav√©s de un MVP que nos permite ofrecerle un producto limpio, escalable y f√°cil de mantener a largo plazo permiti√©ndole avanzar al ritmo que lo hace el mercado tecnol√≥gico‚ÄĚ, coment√≥ Robert Bar√≥n uno de los fundadores y l√≠der t√©cnico de la empresa.

Adem√°s, el proceso de desarrollo de software se ha tenido que adaptar a la velocidad en que las empresas necesitan responder a las necesidades de sus clientes, el MVP permite aplicar nuevas funcionalidades de una forma m√°s √°gil que se adapta a la velocidad del mercado.

‚ÄúNuestra empresa realiza desarrollos en corto tiempo sin sacrificar los est√°ndares, enfoc√°ndonos en determinar la mejor arquitectura para su aplicaci√≥n as√≠ como la tecnolog√≠a de punta que requiera su producto para posicionarse‚ÄĚ, explic√≥ Bar√≥n.

Por otra parte, en el desarrollo de plataformas y Apps móviles un lanzamiento tardío conlleva un consumo de recursos financieros que disminuyen la rentabilidad a corto plazo, por eso la importancia de contar con una ruta definida, hitos claros y un buen TTM.

El tiempo como factor de competitividad

La velocidad es un factor imprescindible para lograr ser competitivos en el mundo digital, donde quienes lo alcanzan se caracterizan por su capacidad al cambio y  su flexibilidad en los procesos.

El MVP facilita adaptar el producto a la demanda del mercado, ir definiendo y acortando los ciclos de desarrollo, lanzando distintas propuestas por un periodo de tiempo y obteniendo un feedback muy valioso.

No obstante, debe ser una propuesta funcional, atractiva y con un buen equipo que lo respalde en cada una de las mejoras que requiera en el camino. ‚ÄúInnovaci√≥n constante en cada detalle de su proyecto nos movemos a la velocidad de la tecnolog√≠a con personal especialista en proporcionar calidad, rapidez y eficiencia‚ÄĚ, enfatiz√≥ Bar√≥n.

Como se puede inferir la velocidad no implica sacrificar la calidad del producto a lanzar, esta dualidad debe estar acompa√Īada de herramientas de testeo autom√°tico, entornos completos de integraci√≥n continua (desarrollo, calidad, pre-producci√≥n y producci√≥n), y la automatizaci√≥n del despliegue.

Por lo tanto la calidad no debe interferir con la puesta en marcha de productos o servicios y en lugar de verse como un contrario del time to market debe ser su principal aliado estratégico.





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FinTechs have been the spearhead in the development of TTM, showing that the secret is to have a highly qualified, interdisciplinary team, but above all, trained to get the best version in the shortest time.

In this regard, Antit stands out for having agile and experienced developers, specialists in delivering the best result in the most efficient way.

Antit is a company at the forefront of FinTech development offering innovative, versatile and competitive products in a market that requires constantly reinventing ourselves to stand out in the face of a digital transformation that is ever faster. ‚Äć

Minimum Viable Product (MVP) the disruptive bet of the market

Likewise, to achieve the objective of TTM, FinTechs make use of MVPs that allow them not to wait to have a fully finished product to sell it , but that it will have the basic characteristics that allow them to test and improve the product at the same time as it is positioned in the market.

Therefore, the team that a FinTech has is essential under the leadership of a CEO who will accelerate production processes, making use of Information and Communication Technologies (ICT), achieving notable competitive advantages.

"We develop your products in the short term through an MVP that allows us to offer you a clean, scalable product that is easy to maintain in the long term, allowing you to advance at the pace of the technology market," said Robert Barón, one of the founders and technical leader of the company.

In addition, the software development process has had to adapt to the speed at which companies need to respond to the needs of their customers, the MVP allows applying new functionalities in a more agile way that adapts to the speed of the market.

"Our company carries out developments in a short time without sacrificing standards, focusing on determining the best architecture for your application as well as the cutting-edge technology your product requires to position itself," explained Barón.

On the other hand, in the development of platforms and mobile Apps, a late launch entails a consumption of financial resources that diminish profitability in the short term, hence the importance of having a defined route, clear milestones and a good TTM.

Time as a factor of competitiveness

Speed is an essential factor in order to be competitive in the digital world, where those who achieve it are characterized by their ability to change and their flexibility in processes.

The MVP makes it easy to adapt the product to market demand, define and shorten the development cycles, launch different proposals for a period of time and obtain very valuable feedback.

However, it must be a functional and attractive proposal with a good team that supports you in each of the improvements that you require along the way. ‚Äú Constant innovation in every detail of your project, we move at the speed of technology with specialized personnel in providing quality, speed and efficiency‚ÄĚ, emphasized Bar√≥n.

As it can be inferred, speed does not imply sacrificing the quality of the product to be launched, this duality must be accompanied by automatic testing tools, complete continuous integration environments (development, quality, pre-production and production), and the automation of the deployment .

Therefore, quality should not interfere with the launch of products or services and instead of being seen as an opposite of time to market, it should be your main strategic ally.

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Melissa López
April 16, 2021
Fintech