Time to market: Competition for a place in the market

Melissa López
December 6, 2020

Timing and opportunity are the key to success in a digital age where tomorrow may already be too late, time to market (TTM) is the ability to execute from the moment we detect a problem until we bring its solution to market.

The delay in the development of a product can turn a new idea into something outdated, it is there where time becomes critical to avoid giving an advantage to the competition.

FinTechs have been the spearhead in the development of TTM, showing that the secret is to have a highly qualified, interdisciplinary team, but above all, trained to get the best version in the shortest time.

In this regard, Antit stands out for having agile and experienced developers, specialists in delivering the best result in the most efficient way.

Antit is a company at the forefront of FinTech development offering innovative, versatile and competitive products in a market that requires constantly reinventing ourselves to stand out in the face of a digital transformation that is ever faster.

Minimum Viable Product (MVP) the disruptive bet of the market

Likewise, to achieve the objective of TTM, FinTechs make use of MVPs that allow them not to wait to have a fully finished product to sell it , but that it will have the basic characteristics that allow them to test and improve the product at the same time as it is positioned in the market.

Therefore, the team that a FinTech has is essential under the leadership of a CEO who will accelerate production processes, making use of Information and Communication Technologies (ICT), achieving notable competitive advantages.

"We develop your products in the short term through an MVP that allows us to offer you a clean, scalable product that is easy to maintain in the long term, allowing you to advance at the pace of the technology market," said Robert Barón, one of the founders and technical leader of the company.

In addition, the software development process has had to adapt to the speed at which companies need to respond to the needs of their customers, the MVP allows applying new functionalities in a more agile way that adapts to the speed of the market.

"Our company carries out developments in a short time without sacrificing standards, focusing on determining the best architecture for your application as well as the cutting-edge technology your product requires to position itself," explained Barón.

On the other hand, in the development of platforms and mobile Apps, a late launch entails a consumption of financial resources that diminish profitability in the short term, hence the importance of having a defined route, clear milestones and a good TTM.

Time as a factor of competitiveness

Speed is an essential factor in order to be competitive in the digital world, where those who achieve it are characterized by their ability to change and their flexibility in processes.

The MVP makes it easy to adapt the product to market demand, define and shorten the development cycles, launch different proposals for a period of time and obtain very valuable feedback.

However, it must be a functional and attractive proposal with a good team that supports you in each of the improvements that you require along the way. “ Constant innovation in every detail of your project, we move at the speed of technology with specialized personnel in providing quality, speed and efficiency”, emphasized Barón.

As it can be inferred, speed does not imply sacrificing the quality of the product to be launched, this duality must be accompanied by automatic testing tools, complete continuous integration environments (development, quality, pre-production and production), and the automation of the deployment .

Therefore, quality should not interfere with the launch of products or services and instead of being seen as an opposite of time to market, it should be your main strategic ally.