Pandemic catapults the development of startups during 2020

Melissa López
December 6, 2020

In the midst of the crisis and the constant sanitary restrictions, startups find fertile ground to grow by bringing their online value proposition directly to users.

When we talk about startup, we refer to emerging companies that have a strong relationship with innovation linked to technology. The companies of the immediate future.

The pandemic accelerated the digitization of companies that are looking for ways to get closer to their customers without requiring them to leave home, that is where FinTech comes in as a spearhead in the economic reactivation.

In this context, companies like Antit stand out for taking advantage of their experience to build financial development solutions: payment gateways, digital wallets, bank portals, KYC, AML and much more.

"Our collaborators specialize in both mobile technologies and cloud applications, working in agile teams that will help you build, maintain and improve all your applications," said James Jara, co-founder of the company.

The FinTech market is extremely young in our country despite the fact that it has been developing in various parts of the world for decades; However, startups have aroused the interest of a great diversity of national market players.

In the midst of the global crisis, electronic commerce is going through its best moment with a growth of over 300% in Latin America , according to a study by Kantar at the regional level.

Antit offers rapid design and development of advanced solutions, development of complex and high-load mobile applications, making it the first group in the region to manage the development of multiple banking applications.

Some of the value cards that these growing companies bring is to offer mobile technology services, making companies rethink the investment in new infrastructure for a more profitable one in the digital world.

"We develop your products in the short term through an MVP (Minimum Viable Product) that allows us to offer you a clean, scalable project, easy to maintain and test from day one on the market with continuous improvements," said Jara.

FinTech startups bring their value proposition online directly to users, without the need for branches or limited service times.

And it is precisely there where they have an important opportunity: in the development of solutions and products capable of innovating and responding to the changing demands of consumers.

"Time is money, our work will allow you to validate the market in real time while we make the best version of your product", expresses one of Antit's premises, according to Jara.

Costa Rica has a technological infrastructure and qualified human capital, with a solid education system in the areas of science and technology, facilitating its contact with companies at an international level.

For a Fintech to increase its chances of success and enter new businesses, the key is for entrepreneurs to be clear that "Costa Rica is a small market, so they must design scalable solutions to other countries," recommended the Inter-American Bank Development (IDB), in its report “Fintech in Costa Rica”.